Download PDF How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often, by Ray Edwards
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Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs.
Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
You'll also discover:
- The universal hidden structure behind all persuasive copy.
- How to avoid the most common copywriting mistakes.
- A simple technique for writing copy that’s easy to read.
- How to write powerful short copy for social media.
- Sample headlines, bullet points, and openings – yours to “swipe” and use as your own!
- Tons of templates, examples, and checklists guaranteed to improve your copy.
- ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.
- Sales Rank: #18516 in Books
- Published on: 2016-02-16
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .43" w x 5.50" l, .0 pounds
- Binding: Paperback
- 186 pages
About the Author
Ray Edwards is a communications strategist and copywriter for some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), and many more.
Most helpful customer reviews
17 of 18 people found the following review helpful.
5 things I loved about this book
By Cody Libolt
5 things I loved about this book:
1) It helped me see the whole process clearly. It’s the step-by-step I need to create copy.
2) Once I have a sales page or a sales email created, I can go back and check if I actually followed the recipe. It’s a clear standard to give my work a grade and then fix it.
3) I just love the writing style of this book. Since it is a book on writing, you would expect the writing to be great—and it is. I found myself pausing to re-read just from the point of view of how well everything was stated. I need to write like that. So it helps to read this kind of writing and absorb it. It is punchy and super easy to follow.
4) The book has only the key concepts and the steps of application—no fluff. I took extensive notes, and I quickly realized I was taking something from every page.
5) I felt like the book was written right to me. I’ve already read a lot about digital marketing. This book assumed I was up to speed on the basics and showed me what I needed to know.
10 of 10 people found the following review helpful.
Everything It Should Be, and Nothing More
By B. Parker
I'm really impressed by Ray Edward's How to Write Copy that Sells: The Step-by-Step System for More Sales, to More Customers, More Often.
How to Write Copy that Sells offers a wealth of practical, easy-to-locate and apply, advice in a "right-sized package" that comfortable fits in your hand or laptop case when traveling. Ray's "system" is explained in terms of the 12 building blocks of copy that, together, cover the various types of projects today's entrepreneurs and marketers are likely to need. are likely to In today's busy world. Each chapter begins with an explanation of the type of project, i.e., Chapter 2's "Magic Building B locks of the Perfect Sales Letter" or a particular technique, like Chapter 5's "How to Write Bullet Points that Virtually Force Your Prospects to Buy.")
After a brief description of the relevance of the material in each chapter, Ray breaks up the remainder of the chapter into specific, actionable ways to put the information to work. To maintain the flow of information, Ray helpfully sets apart definitions and terms that some readers might not be familiar with, allowing other readers to proceed directly to the action tips.
The tips and techniques--the meat and potatoes of the book--are set apart by numbered subheads. Careful writing and editing has condensed most tips to between a half and a full page...long enough to show readers how to use and profit from the advice, but no longer than necessary.
Best of all, each chapter ends with Quick Summary of the ideas shared in the chapter. More important, How to Write Copy that Sells's content extends beyond the book; each chapter contains links to bonus content templates and tutorials on Ray's site (no credit card required).
Two more reasons I like this book--one, it's available in paper for $17.95, which is very reasonable to access a master copywriter's best ideas. Two, as explained on the back cover, the book is intended to be read in 185 minutes--which shows respect for the reader's time. And, three, in an age of often crudely-templated books, the publisher's (Morgan James) production quality projects a quality image, in terms of a heavy matte finish cover, easy-on-the-eyes paper quality, and easy-to-read typography. Whether you're new to copywriting, or you're an experienced copywriter looking for quick access to ideas when you need them, this is the one to get!.
11 of 12 people found the following review helpful.
Love is the answer to marketing and selling your product or service
By Kevin S. Cullis
If there is one thing that I have learned, is that a pen has innate value, but it's greatest value is being put to good (versus bad) use. Ray Edwards uses his pen providing great value in his newest book to give everyone considering starting up their own business a front row seat in how to write good copy for their first product or service. His principles echo what I have written in my second book, "HWJDB How Would Jesus Do Business?," and that is "never use these techniques to manipulate or control people to act against their own best interest." It is this that is the basis for all good business, "love your neighbor AS yourself," but not FOR yourself (I win, you lose) nor INSTEAD OF yourself (I lose, you win). Love is a win/win situation, and Ray Edwards follows this throughout his book. Just like all solutions, Ray has given you the tools and the plan, now do the work to make it happen.
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