Senin, 24 Mei 2010

[C378.Ebook] Download Ebook Understanding Contemporary Strategy, by Thomas M. Kane, David J. Lonsdale

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Understanding Contemporary Strategy, by Thomas M. Kane, David J. Lonsdale

Understanding Contemporary Strategy provides an accessible and comprehensive introduction to the theory and practice of modern strategy.

Covering all the main issues in the field, the book explores the major themes through a combination of classical and modern strategic theory, history and current practice. The book is split into three main sections:

  • Definition and Context : including discussion of the human, technological, intelligence, ethical and grand-strategic dimensions
  • Strategy in the Geographic Environments: land, sea, air and space
  • Contemporary Strategic Challenges: terrorism, insurgency and nuclear strategy.

Each chapter presents the reader with a succinct summary of the topic, but also provides a challenging analysis of current issues, supporting students with pedagogical features such as suggested further reading, boxed case studies and study questions.

This book will be essential reading for upper-level students of strategic studies, war studies, military history and international security.

  • Sales Rank: #2913439 in Books
  • Published on: 2011-12-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x .70" w x 6.80" l, 1.23 pounds
  • Binding: Paperback
  • 312 pages

About the Author

Thomas M. Kane is�Lecturer in international politics at the University of Hull. He specialises in the art of strategy, with a particular interest in its application in China. Relevant publications include Ancient China on Postmodern War (2007), Chinese Grand Strategy and Maritime Power (2005) and Military Logistics and Strategic Performance (2002).

David J. Lonsdale is�Lecturer in strategic studies at the University of Hull. He specialises in strategic theory and its application to historical and contemporary settings. His recent publications include Alexander the Great: Lessons in Strategy (2007) and The Nature of War in the Information Age (2004).

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Five Stars
By Fran�ois Campagnola
well

2 of 5 people found the following review helpful.
Childish
By wimiam
This is a book ostensibly on contemporary strategy but only in old-fashioned British senses, something along the lines of "modern warfare", although perhaps it would be more aptly titled "The Dummy's Guide to War" - the structure is actually a mix of rather childish chapters on aspects of warfare that have been analyzed better elsewhere, and each chapter is a disorienting mix of historical anecdotes and maxims, thrown down at such a pace that one gets the sense that the writers were typing up whatever they recalled form their own undergraduate experiences, presumably towards the end of the Cold War. The authors rely far too heavily on Clausewitz, Machiavelli, and other long-dead philosophers, quoting single sentences out of context as if they were gospel; the only living "strategist" from whom the authors quote repeatedly is Colin S. Gray, to whom the book is dedicated, and the quotes are equally random. This is a book on contemporary strategy remember, but only the last 3 of 13 chapters are grouped under "contemporary strategic challenges" and one of them is on "Nuclear Strategy"! These chapters are so short and superficial as to read like a high-schooler's cut-and-paste collection from diverse blogs and wikis.

For instance, the chapter on terrorism begins with a review of what al-qaeda did on 9/11, then quotes from Clausewitz and Machiavelli and classics from the 1970s about the urban guerilla. A random collection of facts about mostly Cold War terrorist groups follows, then we get some platitudes of wisdom about counter-terrorism, such as (page 230): "Much of the time, no one counterterrorist organisation will be in a position to disrupt more than s small part of the terrorists' operations." Great. What might be the solution? None given. So what should be our "strategy"? Surprisingly, the authors don't have one anywhere, although on page 232 they did summarize the four "Ds" of US anti-terrorist strategy. D1: "Defeat terrorists and their organisations..." And the authors' reaction is? "Other analysts may prefer other lists." Wow. The conclusion to the chapter is entitled "everything new is old." This is where they introduce the concept of "new terrorism" - which was identified first in the 1990s and heralded the rise of extreme religious terrorists like Osama bin Laden, but the authors don't tell you this, and they really should have discussed it at the start of the chapter and focused on it. Instead, they allocate just 2 paragraphs to "new terrorism" and misrepresent it as the "dwindling of left-wing groups." The authors don't mention Osama bin Laden or analyze the complexities of new terrorism, instead they conclude that terrorism hasn't changed that much. The chapter on terrorism probably betrays better than any other the authors' ignorance of contemporary security.

Now you might be wondering if the rest of the book is nonetheless a good reference on the history of war. Sure, if you're 5 years old. For instance, take the chapter on "Land Warfare", page 124: "Tanks. Advantages: fast, armour protection...Disadvantages: limited mobility in rough terrain, poor visibility..." The authors' bad assumptions about military technology and doctrine is more noticeable in the chapters on air power (a history that ends in the wars in the former Yugoslavia, before the profound disputes about the uses of air power in counter-terrorism and counter-insurgency) and naval power (almost all of it about British experiences with German threats, plus more quotes form Clausewitz of course). The chapter on "The human dimension of strategy" is most disappointing - it's mostly about "strategic culture", quoting the "pioneers' of that concept without the critics, as if it's universally accepted. Then the chapter devotes one page on morale, quoting Clausewitz repeatedly as if he is some sort of military psychologist, then 2 pages on cohesion, most of which summarizes S.L.A. Marshall's book from 1947. These chapters just betray the authors' dated and limited reading on their topics and their conservative attitudes and knowledge.

The final chapter is "Conclusion: patters in grand strategy today" - it runs for 3 pages and tells us that geography still matters, so do resources. And your final inspiration is "For both western powers and their potential opponents, the strategic challenge of the next decade may be that of securing the resources they may need to address sharper challenges later in the century." What will be those challenges and resources? Don't expect to find out from this book.

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Kamis, 13 Mei 2010

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  • Sales Rank: #3185973 in eBooks
  • Published on: 2010-02-28
  • Released on: 2010-02-28
  • Format: Kindle eBook

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Selasa, 11 Mei 2010

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  • Published on: 2012-11-14
  • Binding: Paperback

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Senin, 10 Mei 2010

[T117.Ebook] Free PDF Marketing 10e: Marketing in the 21st Century, by Joel R. Evans, Barry Berman

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The new 10th edition of Evans and Berman's Marketing 10e text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, Marketing in the 21st Century, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc.

  • Sales Rank: #1948157 in Books
  • Brand: Brand: Atomic Dog
  • Published on: 2006-09-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.14" h x 8.53" w x 10.87" l, 3.59 pounds
  • Binding: Paperback
  • 680 pages
Features
  • Used Book in Good Condition

About the Author
Joel R. Evans, Ph.D., is the RMI Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. Before joining Hofstra, he worked for a Fortune 500 firm, owned a business, and taught at Baruch College and New York University. Dr. Evans is author or editor of numerous books and articles and is active in various professional associations. At Hofstra, he has received three Dean's Awards and the School of Business Faculty Distinguished Service Award. Dr. Evans has also been honored as Teacher of the Year by the Hofstra M.B.A. Association. Joel R. Evans and Barry Berman (Hofstra University) are co-authors of several best-selling texts, including Marketing in the 21st Century and Retail Management: A Strategic Approach (Prentice Hall). They have co-chaired numerous prestigious conferences, including the 1995 American Marketing Association Faculty Consortium on "Ethics and Social Responsibility in Marketing" and the 2000 Academy of Marketing Science/American Collegiate Retailing Association Triennial Retailing Conference. Each has a chapter in the most recent edition of Dartnell's Marketing Manager's Handbook. Drs. Evans and Berman have been consultants for such firms as Fortunoff, NCR, PepsiCo, and Simon Properties. Both regularly teach undergraduate and graduate marketing courses to a wide range of students.

Barry Berman, Ph.D., is the Walter H. "Bud" Miller Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. He also serves as the Director of Hofstra University's Executive Master of Business Administration program. Dr. Berman is the author or editor of numerous books and articles and is active in various professional associations. At Hofstra, he has received two Dean's Awards. Dr. Berman has also been honored as Teacher of the Year by the Hofstra M.B.A. Association. Barry Berman and Joel R. Evans (Hofstra University) are co-authors of several best-selling texts, including Marketing in the 21st Century and Retail Management: A Strategic Approach (Prentice Hall). They have co-chaired numerous prestigious conferences, including the 1995 American Marketing Association Faculty Consortium on "Ethics and Social Responsibility in Marketing" and the 2000 Academy of Marketing Science/American Collegiate Retailing Association Triennial Retailing Conference. Each has a chapter in the most recent edition of Dartnell's Marketing Manager's Handbook. Drs. Evans and Berman have been consultants for such firms as Fortunoff, NCR, PepsiCo, and Simon Properties. Both regularly teach undergraduate and graduate marketing courses to a wide range of students.

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0 of 0 people found the following review helpful.
I'm so happy with the speed of shipping
By Vickie Bonnema
50$ rather than 180$ at my school bookstore? Worth it! It came the second day of it's 3 week expectancy too! I'm so happy with the speed of shipping; and it's just what I needed.

3 of 3 people found the following review helpful.
Great book and great teacher
By johnn noxville
I have Barry Berman for a teacher and he is one nice guy. He really knows his stuff and he gives so many examples to make it clear. His lectures are basically stories and examples with the terms thrown in to make it all very clear. You could literally read this textbook just like a book. It flows so well and it is written very well. He doesnt throw tough words and language in there to confuse the student. It is all very easy to understand and yet at the same time you are learning marketing. I really like the textbook and i thoroughly enjoy professor berman.

1 of 1 people found the following review helpful.
Way too expensive to have missing pages.
By Amazon Customer
I spend $180 for a new textbook and it is not a complete book. I am assigned certain chapters for a week and I discover my copy is missing the first seventeen pages of one chapter thus far! I might expect this situation had I purchased a used book.

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Minggu, 09 Mei 2010

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  • Published on: 1600
  • Binding: Paperback

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Jumat, 07 Mei 2010

[K308.Ebook] Free Ebook Head First Object-Oriented Analysis and Design, by Brett D. McLaughlin, Gary Pollice, Dave West

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"Head First Object Oriented Analysis and Design is a refreshing look at subject of OOAD. What sets this book apart is its focus on learning. The authors have made the content of OOAD accessible and usable for the practitioner."
--Ivar Jacobson, Ivar Jacobson Consulting

"I just finished reading HF OOA&D and I loved it! The thing I liked most about this book was its focus on why we do OOA&D-to write great software!"
--Kyle Brown, Distinguished Engineer, IBM

"Hidden behind the funny pictures and crazy fonts is a serious, intelligent, extremely well-crafted presentation of OO Analysis and Design. As I read the book, I felt like I was looking over the shoulder of an expert designer who was explaining to me what issues were important at each step, and why."
--Edward Sciore, Associate Professor, Computer Science Department, Boston College

Tired of reading Object Oriented Analysis and Design books that only makes sense after you're an expert? You've heard OOA&D can help you write great software every time-software that makes your boss happy, your customers satisfied and gives you more time to do what makes you happy. But how?
Head First Object-Oriented Analysis & Design shows you how to analyze, design, and write serious object-oriented software: software that's easy to reuse, maintain, and extend; software that doesn't hurt your head; software that lets you add new features without breaking the old ones. Inside you will learn how to:
  • Use OO principles like encapsulation and delegation to build applications that are flexible
  • Apply the Open-Closed Principle (OCP) and the Single Responsibility Principle (SRP) to promote reuse of your code
  • Leverage the power of design patterns to solve your problems more efficiently
  • Use UML, use cases, and diagrams to ensure that all stakeholders are communicating clearly to help you deliver the right software that meets everyone's needs.

By exploiting how your brain works, Head First Object-Oriented Analysis & Design compresses the time it takes to learn and retain complex information. Expect to have fun, expect to learn, expect to be writing great software consistently by the time you're finished reading this!

  • Sales Rank: #103961 in Books
  • Published on: 2006-12-07
  • Released on: 2006-12-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.38" w x 8.00" l, 2.53 pounds
  • Binding: Paperback
  • 636 pages

About the Author

Brett McLaughlin is a bestselling and award-winning non-fiction author. His books on computer programming, home theater, and analysis and design have sold in excess of 100,000 copies. He has been writing, editing, and producing technical books for nearly a decade, and is as comfortable in front of a word processor as he is behind a guitar, chasing his two sons and his daughter around the house, or laughing at reruns of Arrested Development with his wife.

Brett spends most of his time these days on cognitive theory, codifying and expanding on the learning principles that shaped the Head First series into a bestselling phenomenon. He's curious about how humans best learn, why Star Wars was so formulaic and still so successful, and is adamant that a good video game is the most effective learning paradigm we have.

Gary Pollice is a self-labeled curmudgeon (that's a crusty, ill- tempered, usually old man) who spent over 35 years in industry trying to figure out what he wanted to be when he grew up. Even though he hasn't grown up yet, he did make the move in 2003 to the hallowed halls of academia where he has been corrupting the minds of the next generation of software developers with radical ideas like, "develop software for your customer, learn how to work as part of a team, design and code quality and elegance and correctness counts, and it's okay to be a nerd as long as you are a great one." Gary is also a co-author of Head First Object-Oriented Analysis and Design.Gary is a Professor of Practice (meaning he had a real job before becoming a professor) at Worcester Polytechnic Institute. He went to WPI because he was so impressed with the WPI graduates that he's worked with over the years. He lives in central Massachusetts with his wife, Vikki, and their two dogs, Aloysius and Ignatius. When not working on geeky things he ... well he's always working on geeky things. You can see what he's up to by visiting his WPI home page at http://web.cs.wpi.edu/~gpollice/. Feel free to drop him a note and complain or cheer about the book.

Dave West would like to describe himself as sheik geek. Unfortunately no one else would describe him in that way. They would say he is a professional Englishman who likes to talk about software development best practices with the passion and energy of an evangelical preacher. Recently Dave has moved to Ivar Jacobson Consulting, where he runs the Americas and can combine his desire to talk about software development and spread the word on rugby and football, and argue that cricket is more exciting that baseball.Before running the Americas for Ivar Jacobson Consulting, Dave worked for a number of years at Rational Software (now a part of IBM). Dave held many positions at Rational and then IBM, including Product Manager for RUP where he introduced the idea of process plug-ins and agility to RUP. Dave still laments the days when he use to sit in a cube and write software in the city of London. This is where he believes he cut his teeth writing big insurance systems with nothing but a green screen and a process flow chart.

Dave can be contacted at dwest@ivarjacobson.com, and if he is not with customers or drinking warm beer with his friends in Boston, he will email you back.

Most helpful customer reviews

134 of 140 people found the following review helpful.
Decent Introduction to OOA&D
By Shawn McKenna
I like the Head First series, and even Head Rush, for its innovative and fun approach for introductory software topics. I've had small concerns on all of them but I have never been as ambivalent as I have for this book. I know a big part of this problem was that it was rewritten expeditious (I am still not sure of the reason why) and it shows throughout the book with spelling, logic and code errors.

You can tell that the first chapter was rushed. There are several spelling and programming mistakes. The most egregious is where they ask you to look through some code to find what "FIRST" you change and then they answer that question with a much smaller problem (the main problem was they forgot to add a return statement (pg.5) and they write about the inconsistency of using String based searching). It has also been mentioned by several reviewers of the use of the method name "matches" which only makes sense for regex not for an equals operation. I also did not like the search example (how can you not think of price in a search?). The best part of this chapter is the mantra that should be practiced by many engineers: "Make sure your software does what the customer wants it to do."

The next few chapters are definitely better (though still some spelling mistakes). They are a good read for beginners and intermediate programmers on gathering requirements, change of these requirements and analysis. The ideas are a bit simplistic though it is good to get many programmers used to the idea of UML and use cases and using them to drive requirement gathering and textual analysis. Intermediate and advanced readers familiar with use cases will gain more from reading Alistair Cockburn's "Writing Effective Use Cases" (or will already have read it) and for further UML reading should go with "UML Distilled" by Martin Fowler.

When the book gets back to design I see some problems with the coding. The designer has this bizarre idea of abstracting all properties (under the guise of "encapsulate what varies") into a Map attribute to lessen the amount of subclasses for instruments. While initially this may seem a good idea it gets rid of all type-safe coding (you can now safely assign an instrument type to a backwood for the instrument), you cannot have behavior from the instruments (this is mentioned in the book) and if you put a property with one letter misspelled or capitalized out-of-place you now have a bug, one that you might have trouble finding thereby increasing maintenance costs. Too much flexibility makes the code ambiguous.

After design, the studies get to solving really big problems, architecture, design principles, and iterating and testing. These chapters I enjoyed much more especially the chapter on design principles with the beginning mantra that "Originality is Overrated." This chapter goes over basic principles such as OCP (open-closed principle), DRY (don't repeat yourself), SRP (single responsibility principle) and LSP (Liskov Substitution Principle).

Then the book last chapter (the ooa&d lifecycle) sums the lessons in the book in one large (somewhat contrived but these type of examples always are) program for the Objectville Subway. Then two terse appendixes dealing with ten additional OOA&D topics and OO concepts should make the reader realize that this book is just an introductory sliver of what needs to be learned for a sagacious software acumen.

This book is useful for programmers with a bit of Java (or C#) knowledge who want to get a good overview of OOA&D. This book is useful because it teaches important OO vernacular and a simple holistic approach to iterative development. If the book did not have a "quickly done" feeling, better design and fewer mistakes I would have liked this book more. This book is a good candidate for a second edition. If you want a more thorough explanation of these topics I recommend "The Object Primer" by Scott Ambler as one of my favorite books for a good introduction to OOA&D.

54 of 59 people found the following review helpful.
The most creative presentation of software design principles! (And especially for Beginners)
By JANMC
Am I really the first to write a review on this new installment? Well, let me start with a huge five stars for this new addition to the Head First series!

I had been waiting for this book to hit the shelves a while, since I absolutely loved the innovative approach of the Head First Design patterns book. This one was no different in the way it clearly and creatively presented key principles to good object-oriented design and educated the reader on how to approach designing software for the real world from requirements gathering all the way to anticipating and designing for change.

A few things about this book - in my opinion, there is probably no better way to present the world of software design to a beginner. Instead of talking about abstract concepts, the writers present the material using concrete scenarios, and through-out the book, the reader is encouraged heavily to think through the pitfalls and problems and come up with solutions - there is no better way to learn. There are lots of exercises and even specific places to write ones ideas down.

Some topics covered are of course good object oriented principles like encapsulation and delegation, requirements gathering, use cases, anticipating changes, class diagrams, UML and more. The book only briefly touches (but does not go into too much detail) on state diagrams, sequence diagrams, unit testing and other concepts which are a huge part of software design, in the last chapter. While it does not go into these subjects deeply, it does not leave the reader completely without any knowledge on these topics either.

It does cover more than enough to enable a reader to become very well versed in architectural principles. Best of all, the information is presented in a way where it will stick forever. The whole point is not to cover everything there is to know, but for you to really GET IT, on what is truly crucial to know.

This book is not for seasoned architects or for those who do not appreciate comical diagrams and pictures on every page (Even though, anyone with a sense of humor would appreciate the fun way the information was presented). If however, someone is confused about object oriented design and has only heard the buzz worlds but doesn't know how it all comes together - this book will ensure that they are never confused again. Not only that, but after reading this book, they will be armed with tried and tested principles of experience of what kind of design works for long term solutions vs what is a nightmare.

Another thing to mention is that all the code examples in this book are in Java (as all Head First books are). This is certainly not a problem, even if you do not code in Java, because the principles are the same no matter the language, and C# .NET users in particular will not have any problems following the code examples.

The book does assume prior programming knowledge of an object oriented language in order to follow the code. This is not a book to learn how to write code in a programming language. It teaches how to design and architect your project, with the whole software life-cycle in mind.

There are a few useful appendixes in the back to quickly define and explain the basics of software design elements used in the book (like UML for instance).

Overall, it is a great book for anyone interested in software design principles! Best of all, you will get through this book QUICKLY, because with the creative and fun way that you will be learning, it will be hard to put down.

0 of 1 people found the following review helpful.
Makes concepts easier to understand.
By Roberto A. Carrillo Padron
I'm a software professional and I love this book. It helped me to remember some of the concepts that I have forgotten.

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A stunning collection of winning images from the eighth annual Landscape Photographer of the Year competition

This collection features photographs from some of the best amateur and professional photographers working in the UK today, with every image captioned by the photographer’s own account of the inspiration behind the picture. Along with outstanding images of the British landscape, it includes a technical information section, detailing equipment and techniques used by the photographers.

  • Sales Rank: #1120870 in Books
  • Published on: 2015-04-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.30" h x .80" w x 10.40" l, .84 pounds
  • Binding: Hardcover
  • 224 pages

About the Author
Charlie Waite exhibits and sells his work worldwide, leads photographic workshops all over the world, and lectures on photography. His other titles include Landscape: The Story of 50 Favourite Photographs, The Making of Landscape Photographs, and Seeing Landscapes.

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0 of 0 people found the following review helpful.
Five Stars
By Gary
Another year of stunning beautifully produced images. Excellent.

0 of 0 people found the following review helpful.
Five Stars
By Alberto Rada
Inspiring photography

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