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Good to Great and the Social Sectors: A Monograph to Accompany Good to Great, by Jim Collins
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Jim Collins Answers the Social Sector with a Monograph to Accompany Good to Great. 30-50% of those who bought Good to Great work in the Social Sector.
- This monograph is a response to questions raised by readers in the social sector. It is not a new book.
- Jim Collins wants to avoid any confusion about the monograph being a book by limiting its distribution to online retailers.
- Based on interviews and workshops with over 100 social sector leaders.
- The difference between successful organizations is not between the business and the social sector, the difference is between good organizations and great ones.
- Sales Rank: #7569 in Books
- Brand: HarperBusiness
- Published on: 2005-11-22
- Released on: 2005-11-22
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x 5.50" w x .25" l, .20 pounds
- Binding: Paperback
- 35 pages
- HarperBusiness
About the Author
Jim Collins is author or coauthor of six books that have sold in total more than ten million copies worldwide, including the bestsellers Good to Great, Built to Last, and How the Mighty Fall. Jim began his research and teaching career on the faculty at Stanford Graduate School of Business, where he received the Distinguished Teaching Award in 1992. He now operates a management laboratory in Boulder, Colorado, where he conducts research, teaches, and consults with executives from the corporate and social sectors.
From AudioFile
Collins provides a rigorous analysis of how to apply business performance principles to the nonprofit sector of the economy. In these social sector organizations, in which the objectives are not primarily monetary, superior results depend on attracting talent and money and creating the brand momentum these agencies need to create the social good they intend. The author is a natural and perky narrator of this important little book--he's proud, enthusiastic, urgent, yet he charms his listeners rather than preaching or pushing them to buy into his ideas. This is a thinking person's piece that delivers new insights as well as gives clarity to well-known principles of organizational performance. As an audio experience, it's an expertly performed, indispensable lesson for anyone involved in running a nonprofit organization. T.W. © AudioFile 2008, Portland, Maine-- Copyright © AudioFile, Portland, Maine
Most helpful customer reviews
2 of 2 people found the following review helpful.
Good Content But Does Not Stand Alone
By Aaron M. Marcelli
I am the financial leader for our small nonprofit organization. As I was getting my MBA, I was constantly making the adjustments in my mind to make the business content fit our nonprofit world. I did the same while reading Good To Great a couple years ago. Still, I was glad to see Collins had produced this monograph written specifically relating to the social sectors.
The booklet is only 35 pages long, and, as he says in the intro, was originally intended to be an additional chapter in GTG. It fit that format, clearly drawing on the principles of GTG, while specifically identifying some of the unique factors in the social sector that call for adjustments to the principles (such as “economic engine” becoming “resource engine.”
If you have not read Good To Great, you may not be able to simply pick up this monograph and easily follow along. As noted, it was meant to be an additional chapter to the book. So while there is some overview of the Good to Great principles given, the writing clearly expects you to be familiar with the content of the full book.
And though I appreciate the attention Collins gives to the social sector (something few business experts do), he also indicated he may not be quite as engaged in this field. At one point he states his team was not very motivated to do research into the social sector in the same way they did in their business analytics, and later states further research may reveal differing conclusions, indicating theirs was not very extensive.
However, if you have read Good To Great and work within the social or nonprofit world, I recommend the book. The content will spark thought and the final section on building pockets of greatness is worth the price alone. As the thesis for the monograph states, it’s not about a language/culture of for-profit and nonprofit, but of greatness, and that can be done in any field or sector.
0 of 0 people found the following review helpful.
Great Into to G2G Principles in Not-For-Profits and Government
By Will Corsair
As Collins says early in this monograph, "When you compare great companies with good ones, many widely practiced business norms turn out to correlate with mediocrity, not greatness. So, then, why would we want to import the practices of mediocrity into the social sectors?"
Collins spends the 40 pages of this monograph (yes, it's only 40 pages) on how you calibrate success without standard business measures, getting things done within a diffuse power structure, getting the right people on the bus, rethinking the economics of the organization without a profit motive, and how to build the brand.
Note that this little booklet is available for free on the web if you do a little digging.
1 of 1 people found the following review helpful.
He outlines the steps these institutions took to separate them from the good and made them truly great
By BeautifulAngela
As someone who is finishing his undergraduate career, I found this monologue not only to be inspiring, but also helpful as I prepare to enter the workforce. I am interested in becoming involved in or starting a nonprofit, and I don’t think I could’ve gotten the concepts offered in this book anywhere else. In short, I felt empowered. In the monograph, Collins wrote that over the years he recognized that many business leaders entered into the social sector only to encounter failure. Seeking to solve this, he researched and compared successful businesses and social sector institutions to see what common elements made them survive—and where they fell. He outlines the steps these institutions took to separate them from the good and made them truly great. This research birthed Good to Great, and the monologue stands as a piece addressed to the hopeful social sector leaders amongst its readers. Its overall message seems to read, “Greatness isn’t what you might think it is, and here is how to achieve it.”
Jim Collin’s writing is at once entertaining and clear. Even a junior high schooler could pick up his this piece and follow his logical and fluid wiring. His natural language and purposeful strut drew me in from the first page. Even though this was an accompanying monologue to Good to Great, he quickly ‘caught me up’ to the concepts presented in the book, relating them directly to the plight of the social sector. I was stunned by the clear comparisons in thinking that he drew between successful social sector institutions and businesses. In five very clear sections, Collins addresses separate issues that social sector leaders must address to form a successful social sector institution. They are as follows:
1. “Defining “Great,”—Calibrating Success Without Business Metrics,”
2. “Level 5 Leadership—Getting Things Done within a Diffuse Power Structure”
3. “First Who—Getting The Right People On The Bus, Within Social Sector Constraints.”
4. “The Hedgehog Concept—Rethinking the Economic Engine without a Profit Motive”
5. “Turning the Flywheel—Building Momentum by Building the Brand”
Each section’s issue addresses very important questions. For the social sectors, the first answers how greatness can be defined and pursued, the second helps show what extremely adept and effective leaders look like, the third helps show how to hire the right people, the fourth focuses on both on sustaining longevity and consistency, and the fifth talks about how to build momentum and create a bigger impact within the communities touched by a ‘social sector.’ In each issue, Collins uses real-world examples of great leaders and the decisions they made to steer their organizations towards greatness. From Tom Morris of the Cleveland Orchestra to William Bratton of the NYPD, a variety of examples edify Collins’ concepts. Combined with graphs and empirical data, his narrative walks the reader through the various hurtles faced by social sectors and businesses alike, and shows how a social sector responds to prevail and achieve greatness, from day one. Readers of this book will learn how to lead (and when not to,) how to measure success, how to recruit, how to find corporate purpose, how to rethink resources, and how to overcome crises.
I think that calling this book ‘a manual solely for social sector leaders’ would not do its utility or its masterful breadth of coverage justice, even for its 31 page length. Collins eloquently nails ideas usually learned over years of trial-and-error. The monograph is testament to the genius of Collins and Good to Great, and the practical wisdom provided inside is more than worth its time. Jim Collins has provided the missing link for many who seek to venture into nonprofit careers or business. I would recommend this book to students and professionals alike, for the skills presented in this monologue. This book, in short, teaches you how to lead a team of people towards making an impact in a way that ethically utilizes resources and personnel, and sustain performance towards a state of accomplishment aforementioned as ‘great.’ I would highly recommend this book to you if you plan to run or organize a nonprofit.
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